Brand, Strategy & Creative For Coaches, Small Businesses, Non-Profits, Thought leaders & Artists.

Ways I can help:

  • Brand Strategy, Identity and Positioning

  • Website Development

  • Social Media and Digital Marketing Strategy

  • Content Marketing and Campaign Development

  • Lead Generation Strategy and Engagement Pathways

What We Will Do:

  • Tell your story.

  • Engage your audience.

  • Call them to action.

  • Lead them to the goal.

  • Celebrate your Success.

Cool! But what does all this marketing jargon actually mean?

I will turn your idea into a business. If you have already launched your business, I will help you make it more profitable.

Together we will determine your product, package and service offerings. We will establish your brand identity and build a simple website you can manage yourself in the future. We will integrate online appointment scheduling and payment capture, dynamic listings for events and classes and automated associated email marketing. Then, I will train you to manage it yourself.

Think of me as your personal CMO and Leads Strategist. I will get you launched. I will teach you how to fish for yourself. I will be here for all that comes next. I’m just a text away.

Recent Work

Hi, I’m Caitlin

My name is Caitlin McGillicuddy. I work with you to bring your ideas into the world and turn dreams into goals-achieved.

Throughout my career, I have been blessed to work with many amazing entrepreneurs, small businesses and nonprofits who have trusted me to lead them to (financial) success. For more than 20 years, I’ve built and implemented brands and strategies that convert fans to funders and clicks to cash (I also love alliteration).

I love doing this work and am here to help you realize your vision and goals. Even more, we will have a lot of fun while doing it!

Let’s chat!

Email me : (Caitlin@McGillCreative.com)

Call me: (

  • Convert Leads to Sales

    As a realtor it’s important to create a brand that is relatable and your own. Caitlin worked with me to create a visual brand exactly how I envisioned it in my mind, but had no idea how to get it out of my head. She captured my vision and put it together throughout my website and social media platforms, all with an eye on how these things will convert leads to sales, not just look pretty. She is my resource for new ideas to bring in business and also helps me make sure I am getting ahead of all the ways I can ensure my clients feel like they are THE most important person on my list. I always walk away from our chats feeling more confident and with new ideas.

    Arley Kost, Realtor

  • When I hired Caitlin to reimagine my website, I had no idea I would enter into a real creative partnership with fantastic results.

    When I hired Caitlin to reimagine my website, I had no idea I would enter into a real creative partnership with fantastic results. Caitlin knows how to work with writers because she is one--she will figure out how to make all your verbal ideas into visuals that really represent you. I love my website and I love Caitlin (in a business way) for making it so awesome and for making the process so much fun.

    Lisa Levy

  • She created a clean, elegant, appealing website and logo

    I can’t recommend Caitlin’s web-designing and site-building skills highly enough. She created a clean, elegant, appealing website and logo for my editorial services in a matter of days, starting with an initial Zoom call, during which she took time to get to know me, my work, and my goals. Throughout the process, she collaborated closely with me, implemented each of my modification requests, and solved design problems with prompt and pleasant professionalism. I’m so pleased now to have this beautiful online 'calling card.

    Robyn Lloyd

  • She gave me valuable strategic advice.

    When I needed to refresh my professional website, I was lucky to find Caitlin. For both the overall design and copy of my site, she gave me valuable strategic advice on how best to reflect the professional values that guide my freelance translation and writing work. She asked me the questions that helped me formulate a natural brand identity, and we talked about ways to present that without being heavy-handed, something I really appreciated.

    Michelle Bailat Jones

  • She’s also great fun to work with!

    Caitlin’s managed to blend her ability to make my vision a reality with her own creative ideas, and the end result is even better than I hoped for. Caitlin was receptive to all my questions, committed to my timeframe, and very clear when it came to explaining how to maintain my site. She’s also great fun to work with!

    Jo Varnish

  • Caitlin was delightful to work with – patient, flexible, and intuitive.

    Caitlin McGillicuddy came highly recommended; her skill and talent were confirmed by viewing the amazing sites she’s designed. In a collaborative process that was revealing and fun, she was able to hone in on who I am and how best to express that through imagery, writing, graphics and structure. Caitlin was delightful to work with – patient, flexible, and intuitive. Our communication flowed, she always responded promptly, she provided as many choices as I wanted and guided me to make the best decisions. She also made it very comfortable for me to not like something - her ego wasn’t involved. Caitlin transformed my vague general ideas into a beautiful, functional website that I feel proud to have out there and that will help me accomplish my goals.

    Lisa Daniels